Why should I do business with you

Why should I do business with you? Better be ready for this question. Someone may ask you today. This article will help you answer that question.

An elevator pitch is a 30-second response to the question:

?so, what do you do?? Most of us have an elevator pitch or at least realize we

need one. You never know when someone will walk up to you and ask: ?so, what do

you do?? You might not have 30 seconds to answer this question. Let me explain

what happened to me last year when I gave a speech in the San Francisco Bay

Area.

A man walked up to me afterwards, pointed a finger and said: ?in 15 words or less, why should I do business with you?? I said? ?what?? He

repeated the question. I looked like Mr. Stupid and I had a very long drive

home from the Bay Area.

Instead of using a label, you could tell your prospect

how you do your work, the processes you use. You might

say, "We analyze light manufacturing companies to

identify areas where the addition of a programmable

logic controller could boost throughput." If she

understands what you are talking about, you still

haven’t given her a reason to contact you.

Whether you are an executive coach, lawyer, accountant,

or automation specialist, when you start talking about

the processes you use eyes glaze over and minds shut

down. While you may have developed processes that no

one else uses, prospects don’t car about the process,

at least not initially.

One of the most common mistakes people make is assuming

their message should be about themselves. If you are in

business to provide services and products to clients and

customers, your marketing message should be about their

needs and wants. Here’s the difference:

- "I’m a marketing coach." (It’s about me, and who really

cares?)

- "I help independent professionals attract more clients

and make more money." (It’s about what I do for others

and should prompt the question, "How do you do that?")

Your prospects’ primary concern isn’t you. They want to

know what you can do for them and how you can help them

profit, financially, physically or emotionally. They want

to know if you can solve a problem for them.

To get attention with a short sentence about the problems

you solve, you might tell Barbara you "help reduce

manufacturing operating costs and increase profits". Cost

containment is a continual problem for any CEO and should

pique her interest and prompt follow up.

Stop shutting the door to new business with your marketing

message. When people ask you what you do, avoid using a

label or a discussion of process. Instead, quickly clarify

who you help and what type of problems you solve. One

sentence should do the job.

Talking about what you do in a new way takes a little

getting used to. The first couple of times you stop

yourself from saying, "I’m an executive coach or

consultant" and replace it with a marketing message that

describes how you actually help clients, it will feel

awkward. Keep using and fine tuning your marketing

message and soon it will not only give prospects a clear

idea of what you do but you’ll be comfortable using it.

Once you have a 15 second marketing message that works

you can use it in the elevator, in the airport, on the

phone, and at parties and watch your business grow.home elevator--https://www.vksfujilift.com/product/home-elevator.html