You keep drilling down and going deeper into what you do one step at a time focusing on the results and benefits. Here?s my

speech:

?I have a service that helps entrepreneurs get more clients

and make more money in their business. I tend to work with people who have a

semi-successful business, but who really want to make a lot of money and right

now they can?t because they don?t have the right marketing in place. Which

means they don?t have enough clients, which means they can?t always pay their

bills.

What I do is teach them how to build systems around marketing,

get clarity about who they?re working with and close sales more often which

means they make more money, serve more people and live a more freedom-based

lifestyle.?

It doesn?t matter specifically what you say as long

as it?s situational. The person you?re talking

to will say, ?Oh, that makes sense.?

This method is more conversational because you are

not cramming a bunch of business words into a single sentence or two. As you drill down to the benefits of what you do piece by piece,

you are just expanding the conversation rather than selling people anything.

The whole thing about client attraction and what I

teach is that you have to be yourself. You

have to be authentic or it just won?t work. If it?s too formulaic, people will

see right through you. They can smell a sales pitch a mile away.

So, it?s very important to talk about what your

clients struggle with and the results of working with you and your service. And share this piece by piece as you drill down through all the

benefits of working with you.

Now you are all set for all the socializing you?ll

be doing during the upcoming holiday season.

Your Client Attraction Assignment

Prepare for your social interactions and opportunities coming up in the next

month. You never know who you might meet and who could be your next referral

source or client for that matter. Practice this ?situational elevator speech?

and the drilling down process, so you can feel comfortable with the method.

That?s the best way to be authentic with what you are saying about your

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